pitch.creators.sale
Your recommendation is deal flow.
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A creator with an audience that actually listens has four well-worn ways to earn from it. Ads pay fractions of a cent per view. Sponsorships pay a flat fee, up front, blind to outcomes — a recommendation that sends a sponsor the biggest customer they sign all year pays the same as one that sends nothing. Merch and courses mean running a business the creator never wanted. And affiliate links — the one path that even claims to price outcomes — price the click: tracked checkout on low-ticket goods, a cookie window that expires before a serious buyer finishes deciding, and nobody working the lead after the tap.
Meanwhile the one thing a trusted recommendation actually creates — serious buyers, ready to talk to someone — has nowhere to go. A link cannot take that conversation. The creator can't work those leads without becoming a salesperson, so the value either evaporates or accrues to the brand, invisibly, with no attribution back to the person whose word created it.
The mechanics above are the substrate's, not this deck's: the Deal state machine, the Mandate, the Gate, and settlement are live and documented on api.forsale — the demand rail this brand feeds, and the sole authority over every deal (propose → gate → commit).
A setter works a Role inside the pipeline — a claimed Gig, a defined exit condition, a place in the deal's staffing. The creator is none of that. An influencer holds no Role, claims no Gig, carries no quota, takes no calls. The audience's leads are worked start to finish by others; the creator's part ends where it should — at the recommendation.
That line is structural, not stylistic. It is what lets a creator earn from outcomes without becoming a salesperson — and it is the crisp split between this door and every setter program that dresses pipeline work up as "partnership."
On a closed-won deal, the seller's settlement carries stated lines: the platform fee — a flat 5% of closed value, seller-side — any closer commission, and the declared referral share. The closer keeps 100% of their commission; the creator's share is the seller's declared cost, never carved from the pay of the person actually serving the audience's leads. Nothing is charged on effort — no fee exists until a deal settles.
And because the share is declared in the seller's Mandate before the creator promotes, it is part of the deal's stated economics from the start — not a discretionary payout computed after the fact.
door api.forsale
actor developer seller
brings offers via API — the demand rail and sole authority over every deal
door closers.sale / closers.deals
actor individual closer or setter
brings labor — role-scoped Gigs, commission and fees
door closers.agency
actor firm
brings a bench — the Firm as envelope, members as actors
door referrals.sale
actor connector
brings vouched participants — sellers (demand referral) and closers (supply referral), one introduction at a time
door creators.sale
actor creator
brings deal flow — an audience's demand, standing outside the Deal
current true
The referral layer itself has two doors over one primitive, and the split is crisp: this door brings an audience's demand; referrals.sale pays for vouched people — a seller with a product worth selling (demand referral), a closer worth hiring (supply referral). Refer people you know, not an audience? That door is referrals.sale — and it links back here for the reverse case.
The door is live: creators.sale serves the creator front door with the waitlist survey funnel, durably stored, confirmation profile-aware. The deployed property predates this record.
There are no live offers to promote yet, and this deck won't pretend otherwise — a brand asking to borrow a creator's candor owes its own. The claim that matters posts when the first declared-share offer settles a deal, with the settlement in evidence.
Share bounds, stacking rules (referrer + firm + platform), and attribution windows are open questions, named as open. Whatever they land as, they will be declared before a creator promotes — never discovered after.
A short survey — platform, audience size band, niche, and the offers you'd actually stand behind — so matching happens only on genuine fit. Joining before the first settlement is not a formality: the first cohort's answers steer which sellers get vetted for the opening offer catalog, and first-cohort creators are matched first against those declared-share offers when they go live.
This deck makes no earnings claims anywhere; the mechanics are the pitch.